For an international marketer, Finland has some important and maybe surprising characteristics. Learn these differences to succeed with your campaigns.

95% of Finns spend time with Sanoma's media every week. We have leading media solutions for all channels from digital, TV, and video to audio, newspapers, and magazines.

Give us a minute

A series of short informative videos on various advertising topics.

Give us a Minute: Video marketing

September 4, 2025
In this minute long video Business Manager Tuomo Sinkkonen gives crative tips and shares three key insights on how digital news media compares to social media. Watch the video!
In this minute long video Content Director Jenni Lieto gives you three tips for successful content m

Give us a Minute: How to succeed with content marketing

September 4, 2025
In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!

Give us a Minute: Data and Targeting

September 4, 2025
In this minute long video Data Business Manager Veli-Matti Nurmela gives you examples how to re-engage your customers with digital ads using your own data. Discover smart ways to boost reach, frequency, and brand visibility. Watch the video!

Latest News & Articles

veli-matti nurmela and sebastian wikman

Media–audience relationships matter – discover three recent changes in Finnish media

February 19, 2026
In the age of AI, journalistic media can thrive by nurturing their relationship to their audience. Sanoma’s Sebastian Wikman and Veli-Matti Nurmela analyse some of the changes that major Finnish media have made recently to stay relevant to both readers and advertisers.
janne lappalainen and miia salmi

Programmatic advertising in the new era of the Finnish gaming market

February 13, 2026
The Finnish market will soon open its doors to an entirely new industry as the reformed Gambling Act allows many gaming companies to launch business operations in Finland in 2027. How will this affect the landscape of digital advertising and programmatic buying? Sanoma’s Miia Salmi and Janne Lappalainen respond.

Finns enjoy stirring TV phenomena – quality advertising can enhance the experience

January 21, 2026
The rise of streaming has not put an end to big TV sensations – it has merely changed the way we engage with them.

Study shows the Finnish market continues to have faith in programmatic buying

December 16, 2025
Although programmatic buying has not seen much growth in the Finnish market in recent years, a survey by IAB Finland indicates that the method remains relevant. New channels and metrics may be the key to growth. Looking at the figures, the state of programmatic buying in Finland seems challenging, but a qualitative look into the causes and the overall situation bodes well for the future.

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We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!

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