Audiences & Targeting in Finland
Targeting in the Sanoma network is based on high-quality, first-party data. Since almost all Finns use Sanoma’s media and our websites receive almost 341 000 000 pageviews every week, we are thoroughly familiar with Finns and their media usage. This sets us apart from other players in the field.
We collect our data ourselves from our channels and websites that are the most popular in Finland. We do this with the consent of your customers and using the best data protection practices in the industry.
Target your audience in a quality media environment!
With our tools, you can be as specific as you want with your ad targeting. By combining our knowledge, we can grow the size of your target group and discover new customers for you. Whatever your target group is, we can reach them.
Research to back up your marketing activities
As we all know, buying behaviour is changing faster than you can say advertising. With our tools you can understand your customers and audiences better and use the insights to get return on your marketing investments.
We have conducted various researches to gain insights about Finnish audiences. We have insight services, stand alone surveys and measurement services.
We have done extensive research on the ways in which Finnish people use media. This has given us valuable insights on what kind of content appeals to different audiences, what kind of media they consume and what channels they follow and why.
With us, you can reach over 300 different target audiences. We have segmented them into more manageable categories: our media consumer segments.
Media consumer segments
Based on our research and the ways in which Finns use media, we have divided Finns into 8 segments.
For each of these segments we have identified the following information:
- Demographics
- Behavioural motivations
- Drivers for media use
- Ways to consume media and content
- Lifestyle & consumption habits
- Purchasing power index
Source: Sanoma’s segment research
Finns as an audience
Regardless of the segment, there are some traits that are common for all Finns:
- Tendency to explore issues from various perspectives
- Need to use media whenever, wherever
- Appreciation for high.quality media content
- Attracted to informative, clear, genuine, insightful and humoristic advertising
This is good news for advertisers! You don’t have to create shiny tricks to get the attention of Finns. Educational advertising that feels real is always a good way to go.
We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!