About Sanoma Media Finland
The leading media house in Finland
Sanoma is essentially your one stop shop for all commercial media solutions in Finland. Whether you’re looking to do television, radio, newspapers, magazines or digital advertising, we have you covered. With 23 newspapers, 6 TV channels, 10 radio channels, 17 magazines, online media and video networks and mobile applications, we are Finland’s largest media company.
We have been producing media content for Finnish audiences for over 100 years. Our media brands are trusted and respected and audiences turn to them time and time again. This means that our media environment is safe and trusted and has also been shown to reflect on the advertised brand in a positive way.
What all this means is that we have detailed data about how Finns consume media and content. We also conduct research on a regular basis. When we work with you, we base all our plans on the most up-to-date information and provide insights for your campaign plans.
Let us use our knowledge of the Finnish media environment to help you build influential, effective campaigns.
Today, almost all Finns (97 %) spend time with our media every week. Our websites receive almost 311 million page views every week. So we feel confident saying that we know Finns pretty well.
Here are some examples of our channels, their reach and audiences.
Sanoma News Media has a strong bond with users
Our newspapers are among the highest reaching news media in Finland. That is why advertising on them is safe for brands and helps to build trust with audiences. Our news media help you reach an audience of millions in a quality environment.
Helsingin Sanomat
Daily reach 659 000
Helsingin Sanomat is a national institution. A long-standing and trusted daily broadsheet with an educated readership.
Ilta-Sanomat
Daily reach 272 000
Ilta-Sanomat is multichannel digital service with content that is enjoyed 24/7.mIt is among the three most used applications daily by Finns.
14
Regional and local news papers
14 newspapers
Local newspapers still have a loyal readership across Finland. This offers opportunities for a marketer to target specific regions on print, mobile and online channels.
Television – tell your story to millions of viewers
The power of Sanoma’s TV is based on the channels’ extensive reach, quality media environment and strong stories. Tell your story through the Sanoma TV portfolio to reach Finns extensively and effectively.
Nelonen
Weekly reach 3 million
Nelonen is the largest TV channel in Finland. It offers strong, domestic primetime content and family entertainment and reaches audiences with purchasing power.
Jim
Weekly reach 1.8 million
Jim is the home of entertainment and reality TV. Jim allows you to reach active-aged urbanites who relax with entertainment and reality TV.
Ruutu
Weekly reach 2.3 million unique visitors
Ruutu Video Network consists of Nelonen Media’s TV programme content and Sanoma’s other video content. It features in-stream advertising.
Radio – reach audiences wherever, whenever
Sanoma Radio reaches more than 2.2 million listeners per week. You can reach additional pairs of ears on Supla, arguably the most popular podcast service in Finland. By advertising in both the radio and Supla, you gain the attention of your target groups whatever they listen to.
Radio is a big thing in Finland and so are our channels which reach a wide range of audiences. Channels also have strong and well-known brands and personalities, which can be utilised for influencer marketing and sponsorship campaigns.
Radio Suomipop
Weekly reach 863 000
Radio Suomipop provides the best, highest quality entertainment that can be heard, seen and experienced in Finland, every day of the year.
Loop
Weelky reach 360 000
Loop is a community for young adults who have a wide social network that is strongly maintained in social media.
Radio Rock
Weekly reach 649 000
Radio Rock unpacks topics in an opinionated way. It is the number one station for the core male target audiences.
Learn more
Here’s more insights to help you plan your marketing activities in Finland
List of Services
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Audiences & Targeting
International advertisers can utilize Sanoma’s wide data on Finnish audiences to target their advertising to audiences with precision.
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Programmatic advertising in FinlandList Item 1
Programmatic buying is a real-time system that enables you to optimise and change your campaigns without contacting the seller media. It also saves you time, as you can buy multiple media at the same time via a single platform.
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How much it costs to advertise in Finland?
Our handy calculator gives you estimations and price ranges for the campaign prices in different media groups.
Contact us
We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!
Sanoma Media Finland
We are the international sales unit for Sanoma Media Finland - the leading media house in Finland.
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