News & Articles

A year from now, Finland will launch its reformed gaming system, and the interest operators are showing in the market exceeds expectations. At SBC Summit in Malta, hot topics included media inventory and the final interpretations of the gaming legislation.

Finland might look like your average Nordic country, but there are tricks to the way we use media and react to new brands. A little extra effort into marketing in Finland might just turn good results into excellent ones.

The magic of native advertising lies in the unique way it increases memorability and purchase intent. An effective campaign has a clear angle and gives readers valuable information that has a connection to their lives.

Juuso Puranen uses his experience from inside the gaming industry to craft advertising packages that hit the spot with Finnish players. Sports and entertainment content provide particularly exciting advertising environments for gaming brands.

Families with children are not a uniform group; their needs and media use habits vary according to the phase of life they are in. Finnish parents go for safe and sustainable, so advertising should build trust and offer facts and support.

The opening of the Finnish gambling market also opens up a selection of ways for game companies to market their services and build a brand in Finland.

Top-of-mind awareness is what differentiates successful e-commerce brands from the rest. Those who invest in brand building will also see the best results for their tactical marketing.

Consistently making the right marketing investments requires data and insight about your campaigns, target audience and competition. Discover the answer to these six questions to get a head start in the Finnish market!

International gaming operators see the potential in the Finnish gaming market – and are ready to make decisions and form partnerships even as the details of the legislation are in the talks. This is crucial time that will determine which operators will make it in the reformed market.