News & Articles

We use data to drive customer-oriented marketing and improve the customer experience. Transparency in the use of data in advertising is an important part of responsible data use.

Third-party cookies have never been the only option for effective targeting. Sanoma’s data and media help you reach the right people in the right context.

Finland has unlocked potential for e-commerce businesses. Cater to the right audience, localize your touchpoints, and establish a strong brand to secure your position in the market.

Suvituuli Tuukkanen from Verkkokauppa.com and Matti Kojo from Arvo Partners explain why online stores should also invest in brand building.

Sanoma’s experts share the latest research. The uncertain times have taken a toll on the trust and wallet of Finnish people and turned the conscious consumer into a wary one.

Finland might look like your average Nordic country, but there are tricks to the way we use media and react to new brands. A little extra effort into marketing in Finland might just turn good results into excellent ones.

A group of marketing professionals predict what the year 2024 will be like for marketing. The discussions highlight the importance of brand building, sustainability, artificial intelligence and creativity, among other things.

Finland has distinct seasons that steer consumption and media usage. Get to know the Finnish year and choose the right media to reach your audience year-round!

Insight information produced by Sanoma is actively used at Orion. Orion has purchased studies on well-being, consumption pulse and pharmacy and self-care products from Sanoma.