News & Articles

Discover why advertising in popular media can capture the attention of more B2B decision-makers and build widespread brand awareness. According to Sanoma's experts, leveraging tabloid ads can be more effective than niche media for your B2B campaigns. Don't miss out on this powerful strategy!

In this minute long video Senior Programmatic Manager Miia Salmi tells you how the buyers buy programmatic advertising from Sanoma.

In this minute long video programmatic manager Matias Kunttu guides you through some of our programmatic opportunities in Sanoma.

Changes in the decision-maker profile should affect everything in B2B marketing, writes Tiina Kosonen.

Finland is a culturally diverse and technologically advanced country, offering a stable and competitive business environment with numerous opportunities for success.

The Finnish way of thinking and media environment put their unique stamp on every aspect of advertising. What do current talking points in programmatic advertising look like from the perspective of the small Northern market that plays by its own rules?

E-commerce trends 2025: Experience, customer understanding, artificial intelligence, partnerships and sustainability.

The Finns do not shy away from gaming – traditionally, we’ve been taught to embrace it by the state-owned Veikkaus. Now, Finland is planning to end Veikkaus’ monopoly in 2026, opening betting and online gambling games for competition

Your current and prospective customers are a unique group of people whose shared characteristics go beyond simple demographics. With custom audiences, you can handpick who sees your advertising, create effective personalised campaigns, and better understand the motives of your target group.