News & Articles

In this minute long video Business Manager Tuomo Sinkkonen gives crative tips and shares three key insights on how digital news media compares to social media. Watch the video!

In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!

In this minute long video Data Business Manager Veli-Matti Nurmela gives you examples how to re-engage your customers with digital ads using your own data. Discover smart ways to boost reach, frequency, and brand visibility. Watch the video!

With contextual targeting, your message meets its audience where their interest has already been sparked with apt content. Instead of distracting the reader or consumer of content, the right ad in the right context can enhance their experience.

Content Director Jenni Lieto from Sanoma Content Studio has three tips how to turn a boring topic into interesting content.

Video advertising is one of the most effective ways to make an impact. These three research facts gathered by Video Commercial Manager Tuomo Sinkkonen show that the attention value of video advertising in Sanoma’s news media environment beats social media giants.

The survey results are also good news for advertisers. 75% of Finns say they trust most of the news they follow and 67% believe that most news can be trusted, according to the Digital News Report 2025 survey by the Reuters Institute at Oxford University.

Dairy company Juustoportti’s eye-catching campaign boosted the launch of their new protein products. Outstream video advertising in popular news media is a perfect match for a TV campaign and a productive next step after focusing on social media.

Kia’s front-page advertisements have resulted in plenty of earned media and boosted their brand as a forerunner in electric cars. Helsingin Sanomat, a trusted icon of Finnish media, lends both visibility and reliability to advertising on its pages.