News & Articles

Dairy company Juustoportti’s eye-catching campaign boosted the launch of their new protein products. Outstream video advertising in popular news media is a perfect match for a TV campaign and a productive next step after focusing on social media.

Kia’s front-page advertisements have resulted in plenty of earned media and boosted their brand as a forerunner in electric cars. Helsingin Sanomat, a trusted icon of Finnish media, lends both visibility and reliability to advertising on its pages.

The Finnish winter is long and harsh, but when summer arrives, the entire nation comes alive. Summer events and festivals provide the perfect setting for brands to catch Finns at their most joyful and create lasting memories and impressions.

Taking advantage of Sanoma’s data partnerships while utilising your customer data will accelerate e-commerce customer loyalty and sales growth. E-commerce Marketing Strategist Mia Lähdesalmi and Data’s Business Manager Veli-Matti Nurmela explain how you should use your data.

Sanoma’s survey: More than half of Finns spend money more spontaneously in summer than other times of year.

The Finns do not shy away from gaming – traditionally, we’ve been taught to embrace it by the state-owned Veikkaus. Now, Finland is planning to end Veikkaus’ monopoly in 2027, opening betting and online gambling games for competition

Discover why advertising in popular media can capture the attention of more B2B decision-makers and build widespread brand awareness. According to Sanoma's experts, leveraging tabloid ads can be more effective than niche media for your B2B campaigns. Don't miss out on this powerful strategy!

In this minute long video Senior Programmatic Manager Miia Salmi tells you how the buyers buy programmatic advertising from Sanoma.

In this minute long video programmatic manager Matias Kunttu guides you through some of our programmatic opportunities in Sanoma.