Programmatic advertising in Finland

Programmatic buying is a real-time system that enables you to optimise and change your campaigns without contacting the seller media. It also saves you time, as you can buy multiple media at the same time via a single platform.

You can buy the entire Sanoma network programmatically. When buying advertising space from us, your ads are guaranteed to appear in a safe, high-quality and reliable media environment.

There are two different ways to buy programmatic advertising: you can buy either through an open or private marketplace.

In an open marketplace, you buy visibility to various different media at once. This makes determining exactly in which media your ads will show difficult. As such, an open marketplace requires more time and effort to find focus in the relevant media environments.

In a private marketplace your goal is to get visibility in a specific media. In this case, you make deals with publishers in order to be included in the auction. Often this is a safer option because deals guarantee that your budget is spent on quality media.

Successful programmatic buying requires large coverage in order to be effective. So you need to make sure that you make deals with publishers who have wide reaching media. Do careful research before making deals to find media that are relevant and appropriate for your products and target audiences.

Sanoma Media Finland is the largest publisher in Finland and we have you covered whatever your target audience is.

Get your deal here

You can buy our entire network programmatically. Our network consists of multiple websites and applications.

Sanoma Media Finland is the largest publisher in Finland and we have you covered whatever your target audience is.

Learn more about Sanoma's programmatic products.

Why should you choose Sanoma?

Programmatic buying has taken huge steps forward in Europe and Finland in the last few years. In 2021, programmatic buying took a 57% share of display advertising in Europe. Finland is seeing a similar trend with advertisers turning to programmatic buying more and more in campaigns.

In Finland, most programmatic buying takes place through private marketplace deals with publishers, rather than through an open marketplace. As much as 77% of buyers buy programmatic through deals.

Learn more about the state of programmatic buying in Finland