Give us a Minute: Programmatic advertising opportunities in Finland

April 24, 2025

In this minute long video programmatic manager Matias Kunttu guides you through some of our programmatic opportunities in Sanoma. We have first party user data that can be used on targeting your advertising to the right audience in the right environment. We provide wide range of solutions: Display native, outstream, instream and connected TV formats.


Programmatic buying lets you purchase media directly through platforms. It helps optimize campaigns in real-time and uses data to target ads effectively. You can buy media programmatically across the entire Sanoma network.

When buying advertising space from Sanoma, you can be certain that your ads will appear in a safe, high-quality and reliable media environment.

Here are some shortcuts to get you started:

   Further Reading

juuso puranen sanoma media finland

Sports and entertainment are perfect advertising matches for gaming brands

May 13, 2026
Juuso Puranen uses his experience from inside the gaming industry to craft advertising packages that hit the spot with Finnish players. Sports and entertainment content provide particularly exciting advertising environments for gaming brands.

Advertising to families with children? Build trust and communicate safety!

April 14, 2026
Families with children are not a uniform group; their needs and media use habits vary according to the phase of life they are in. Finnish parents go for safe and sustainable, so advertising should build trust and offer facts and support.
Janne Lappalainen, Client Partner, eCom & Gaming, Sanoma - Advertising Finland

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The opening of the Finnish gambling market also opens up a selection of ways for game companies to market their services and build a brand in Finland.

Long-term e-commerce growth requires brand marketing and close customer relationships

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Top-of-mind awareness is what differentiates successful e-commerce brands from the rest. Those who invest in brand building will also see the best results for their tactical marketing.
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