Give us a Minute: How to buy programmatic advertising in Finland

April 24, 2025

In this minute long video Senior Programmatic Manager Miia Salmi tells you how the buyers buy programmatic advertising from Sanoma. There is two options, open auction and deals, that are the most used one. Learn why from the video.


Programmatic buying lets you purchase media directly through platforms. It helps optimize campaigns in real-time and uses data to target ads effectively. You can buy media programmatically across the entire Sanoma network.

When buying advertising space from Sanoma, you can be certain that your ads will appear in a safe, high-quality and reliable media environment.

Here are some shortcuts to get you started:

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