Give us a Minute: Data and Targeting

With our Custom Audiences product, you can target ads using your own customer data. Targeting in the Sanoma network is based on high-quality, first-party data. Since almost all Finns use Sanoma’s popular media daily, we are able to collect our data ourselves from our channels and websites. We do this with the consent of your customers and using the best data protection practices in the industry.

There are many smart ways to activate your existing customer base through digital ads, securely and at scale.

Read more about Audiences & Targeting and Effective e-commerce marketing with data

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