Give us a Minute: Data and Targeting

September 4, 2025

In this minute long video Data Business Manager Veli-Matti Nurmela gives you examples how to re-engage your customers with digital ads using your own data. Discover smart ways to boost reach, frequency, and brand visibility. Watch the video!

With our Custom Audiences product, you can target ads using your own customer data. Targeting in the Sanoma network is based on high-quality, first-party data. Since almost all Finns use Sanoma’s popular media daily, we are able to collect our data ourselves from our channels and websites. We do this with the consent of your customers and using the best data protection practices in the industry.

There are many smart ways to activate your existing customer base through digital ads, securely and at scale. We are here to help!

Contact us

   Further Reading

Give us a Minute: Video marketing

September 4, 2025
In this minute long video Business Manager Tuomo Sinkkonen gives crative tips and shares three key insights on how digital news media compares to social media. Watch the video!
In this minute long video Content Director Jenni Lieto gives you three tips for successful content m

Give us a Minute: How to succeed with content marketing

September 4, 2025
In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!
siiri-medina

Tap into your audience’s existing attention with contextual targeting

August 26, 2025
With contextual targeting, your message meets its audience where their interest has already been sparked with apt content. Instead of distracting the reader or consumer of content, the right ad in the right context can enhance their experience.
jenni lieto

Can you make a boring topic into an interesting marketing opportunity?

August 26, 2025
Content Director Jenni Lieto from Sanoma Content Studio has three tips how to turn a boring topic into interesting content.
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