Give us a Minute: How to succeed with content marketing

September 4, 2025

In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!

We continuously study and measure the Finnish audience. We know what captures their attention. With deep local insight, we create standout content in every format – tailored to fit your brand perfectly.

Read more: Can you turn a boring topic into interesting marketing?

We’re here to help. Our award-winning Sanoma Content Studio creators work for global and Finnish brands, concepting and creating content for both B2B and B2C audiences. 

Contact us

   Further Reading

January 21, 2026
The rise of streaming has not put an end to big TV sensations – it has merely changed the way we engage with them.
December 16, 2025
Although programmatic buying has not seen much growth in the Finnish market in recent years, a survey by IAB Finland indicates that the method remains relevant. New channels and metrics may be the key to growth. Looking at the figures, the state of programmatic buying in Finland seems challenging, but a qualitative look into the causes and the overall situation bodes well for the future.
the voice of finland
November 28, 2025
Combining Total TV with news media video advertising allows you to make effective use of the strengths of different media.
reetta thurman
October 27, 2025
How do you ensure the effectiveness of your marketing and determine the right metrics to use? Sanoma’s 10+1 Pillars of Effective Marketing outline the key aspects to consider and double as a promise to our customers. This is marketing, the Sanoma way.
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