Give us a Minute: How to succeed with content marketing

September 4, 2025

In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!

We continuously study and measure the Finnish audience. We know what captures their attention. With deep local insight, we create standout content in every format – tailored to fit your brand perfectly.

Read more: Can you turn a boring topic into interesting marketing?

We’re here to help. Our award-winning Sanoma Content Studio creators work for global and Finnish brands, concepting and creating content for both B2B and B2C audiences. 

Contact us

   Further Reading

A year away from market launch, gaming operators see potential in Finland

June 29, 2026
A year from now, Finland will launch its reformed gaming system, and the interest operators are showing in the market exceeds expectations. At SBC Summit in Malta, hot topics included media inventory and the final interpretations of the gaming legislation.

Finnish media usage is one of a kind

June 18, 2026
Finland might look like your average Nordic country, but there are tricks to the way we use media and react to new brands. A little extra effort into marketing in Finland might just turn good results into excellent ones.
riia vaahto sanoma

Boost memorability and purchase intent with native advertising in HS Visio

June 17, 2026
The magic of native advertising lies in the unique way it increases memorability and purchase intent. An effective campaign has a clear angle and gives readers valuable information that has a connection to their lives.
juuso puranen sanoma media finland

Sports and entertainment are perfect advertising matches for gaming brands

May 13, 2026
Juuso Puranen uses his experience from inside the gaming industry to craft advertising packages that hit the spot with Finnish players. Sports and entertainment content provide particularly exciting advertising environments for gaming brands.
Show More

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