Give us a Minute: How to succeed with content marketing

September 4, 2025

In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!

We continuously study and measure the Finnish audience. We know what captures their attention. With deep local insight, we create standout content in every format – tailored to fit your brand perfectly.

Read more: Can you turn a boring topic into interesting marketing?

We’re here to help. Our award-winning Sanoma Content Studio creators work for global and Finnish brands, concepting and creating content for both B2B and B2C audiences. 

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   Further Reading

Advertising to families with children? Build trust and communicate safety!

April 14, 2026
Families with children are not a uniform group; their needs and media use habits vary according to the phase of life they are in. Finnish parents go for safe and sustainable, so advertising should build trust and offer facts and support.
Janne Lappalainen, Client Partner, eCom & Gaming, Sanoma - Advertising Finland

Top 5 things to consider when entering the Finnish gaming market

March 23, 2026
The opening of the Finnish gambling market also opens up a selection of ways for game companies to market their services and build a brand in Finland.

Long-term e-commerce growth requires brand marketing and close customer relationships

March 18, 2026
Top-of-mind awareness is what differentiates successful e-commerce brands from the rest. Those who invest in brand building will also see the best results for their tactical marketing.

Insight is the key to effective marketing – 6 questions to help you identify your data needs

March 9, 2026
Consistently making the right marketing investments requires data and insight about your campaigns, target audience and competition. Discover the answer to these six questions to get a head start in the Finnish market!
Show More

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