Give us a Minute: How to succeed with content marketing

September 4, 2025

In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!

We continuously study and measure the Finnish audience. We know what captures their attention. With deep local insight, we create standout content in every format – tailored to fit your brand perfectly.

We’re here to help. Our award-winning Sanoma Content Studio creators work for global and Finnish brands, concepting and creating content for both B2B and B2C audiences.

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Insight is the key to effective marketing – 6 questions to help you identify your data needs

March 9, 2026

Consistently making the right marketing investments requires data and insight about your campaigns, target audience and competition. Discover the answer to these six questions to get a head start in the Finnish market!

The Finnish gaming market attracts operators – new companies need to localise and build trust

February 23, 2026

International gaming operators see the potential in the Finnish gaming market – and are ready to make decisions and form partnerships even as the details of the legislation are in the talks. This is crucial time that will determine which operators will make it in the reformed market.

Media–audience relationships matter – discover three recent changes in Finnish media

February 19, 2026

In the age of AI, journalistic media can thrive by nurturing their relationship to their audience. Sanoma’s Sebastian Wikman and Veli-Matti Nurmela analyse some of the changes that major Finnish media have made recently to stay relevant to both readers and advertisers.

Programmatic advertising in the new era of the Finnish gaming market

February 13, 2026

The Finnish market will soon open its doors to an entirely new industry as the reformed Gambling Act allows many gaming companies to launch business operations in Finland in 2027. How will this affect the landscape of digital advertising and programmatic buying? Sanoma’s Miia Salmi and Janne Lappalainen respond.

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