Give us a Minute: Video marketing

September 4, 2025

In this minute long video Business Manager Tuomo Sinkkonen gives crative tips and shares three key insights on how digital news media compares to social media. Watch the video!

The role of the newsmedia in Finland is unique, news is trusted and typically consumed by visiting directly to mediasites or apps.

Read more about our research that shows how the attention value of video advertising in Sanoma’s news media environment beats social media giants.

Read how Juustoportti’s bold and colourful video advertising  stopped thumbs in Sanoma’s news media. Dairy company Juustoportti’s eye-catching campaign boosted the launch of their new protein products.

Sanoma's news media reach the majority of Finns on a weekly basis. We have a high-quality, free media and an uncompromising professional ethic. Your brand is in a safe environment and with a creative video ad you can make the difference.

We will navigate the next steps with you.

Contact us

   Further Reading

January 21, 2026
The rise of streaming has not put an end to big TV sensations – it has merely changed the way we engage with them.
December 16, 2025
Although programmatic buying has not seen much growth in the Finnish market in recent years, a survey by IAB Finland indicates that the method remains relevant. New channels and metrics may be the key to growth. Looking at the figures, the state of programmatic buying in Finland seems challenging, but a qualitative look into the causes and the overall situation bodes well for the future.
the voice of finland
November 28, 2025
Combining Total TV with news media video advertising allows you to make effective use of the strengths of different media.
reetta thurman
October 27, 2025
How do you ensure the effectiveness of your marketing and determine the right metrics to use? Sanoma’s 10+1 Pillars of Effective Marketing outline the key aspects to consider and double as a promise to our customers. This is marketing, the Sanoma way.
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