Give us a Minute: Video marketing

September 4, 2025

In this minute long video Business Manager Tuomo Sinkkonen gives crative tips and shares three key insights on how digital news media compares to social media. Watch the video!

The role of the newsmedia in Finland is unique, news is trusted and typically consumed by visiting directly to mediasites or apps.

Read more about our research that shows how the attention value of video advertising in Sanoma’s news media environment beats social media giants.

Read how Juustoportti’s bold and colourful video advertising  stopped thumbs in Sanoma’s news media. Dairy company Juustoportti’s eye-catching campaign boosted the launch of their new protein products.

Sanoma's news media reach the majority of Finns on a weekly basis. We have a high-quality, free media and an uncompromising professional ethic. Your brand is in a safe environment and with a creative video ad you can make the difference.

We will navigate the next steps with you.

Contact us

   Further Reading

In this minute long video Content Director Jenni Lieto gives you three tips for successful content m

Give us a Minute: How to succeed with content marketing

September 4, 2025
In this minute long video Content Director Jenni Lieto gives you three tips for successful content marketing in Finland. With these tips you can avoid costly mistakes. Watch the video!

Give us a Minute: Data and Targeting

September 4, 2025
In this minute long video Data Business Manager Veli-Matti Nurmela gives you examples how to re-engage your customers with digital ads using your own data. Discover smart ways to boost reach, frequency, and brand visibility. Watch the video!
siiri-medina

Tap into your audience’s existing attention with contextual targeting

August 26, 2025
With contextual targeting, your message meets its audience where their interest has already been sparked with apt content. Instead of distracting the reader or consumer of content, the right ad in the right context can enhance their experience.
jenni lieto

Can you make a boring topic into an interesting marketing opportunity?

August 26, 2025
Content Director Jenni Lieto from Sanoma Content Studio has three tips how to turn a boring topic into interesting content.
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