Give us a Minute: Video marketing

September 4, 2025

In this minute long video Business Manager Tuomo Sinkkonen gives crative tips and shares three key insights on how digital news media compares to social media. Watch the video!

The role of the newsmedia in Finland is unique, news is trusted and typically consumed by visiting directly to mediasites or apps.

Read more about our research that shows how the attention value of video advertising in Sanoma’s news media environment beats social media giants.

Read how Juustoportti’s bold and colourful video advertising  stopped thumbs in Sanoma’s news media. Dairy company Juustoportti’s eye-catching campaign boosted the launch of their new protein products.

Sanoma's news media reach the majority of Finns on a weekly basis. We have a high-quality, free media and an uncompromising professional ethic. Your brand is in a safe environment and with a creative video ad you can make the difference.

We will navigate the next steps with you.

Contact us

   Further Reading

A year away from market launch, gaming operators see potential in Finland

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A year from now, Finland will launch its reformed gaming system, and the interest operators are showing in the market exceeds expectations. At SBC Summit in Malta, hot topics included media inventory and the final interpretations of the gaming legislation.

Finnish media usage is one of a kind

June 18, 2026
Finland might look like your average Nordic country, but there are tricks to the way we use media and react to new brands. A little extra effort into marketing in Finland might just turn good results into excellent ones.
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Boost memorability and purchase intent with native advertising in HS Visio

June 17, 2026
The magic of native advertising lies in the unique way it increases memorability and purchase intent. An effective campaign has a clear angle and gives readers valuable information that has a connection to their lives.
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Sports and entertainment are perfect advertising matches for gaming brands

May 13, 2026
Juuso Puranen uses his experience from inside the gaming industry to craft advertising packages that hit the spot with Finnish players. Sports and entertainment content provide particularly exciting advertising environments for gaming brands.
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