Give us a Minute: Video marketing

September 4, 2025

In this minute long video Business Manager Tuomo Sinkkonen gives crative tips and shares three key insights on how digital news media compares to social media. Watch the video!

The role of the newsmedia in Finland is unique, news is trusted and typically consumed by visiting directly to mediasites or apps.

Read more about our research that shows how the attention value of video advertising in Sanoma’s news media environment beats social media giants.

Read how Juustoportti’s bold and colourful video advertising  stopped thumbs in Sanoma’s news media. Dairy company Juustoportti’s eye-catching campaign boosted the launch of their new protein products.

Sanoma's news media reach the majority of Finns on a weekly basis. We have a high-quality, free media and an uncompromising professional ethic. Your brand is in a safe environment and with a creative video ad you can make the difference.

We will navigate the next steps with you.

Contact us

   Further Reading

Advertising to families with children? Build trust and communicate safety!

April 14, 2026
Families with children are not a uniform group; their needs and media use habits vary according to the phase of life they are in. Finnish parents go for safe and sustainable, so advertising should build trust and offer facts and support.
Janne Lappalainen, Client Partner, eCom & Gaming, Sanoma - Advertising Finland

Top 5 things to consider when entering the Finnish gaming market

March 23, 2026
The opening of the Finnish gambling market also opens up a selection of ways for game companies to market their services and build a brand in Finland.

Long-term e-commerce growth requires brand marketing and close customer relationships

March 18, 2026
Top-of-mind awareness is what differentiates successful e-commerce brands from the rest. Those who invest in brand building will also see the best results for their tactical marketing.

Insight is the key to effective marketing – 6 questions to help you identify your data needs

March 9, 2026
Consistently making the right marketing investments requires data and insight about your campaigns, target audience and competition. Discover the answer to these six questions to get a head start in the Finnish market!
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