Client Manager Sebastian Wikman from Sanoma sees outstream video advertising as a natural extension of a TV campaign. It quickly reminds your audience of your product outside prime time – right when they are likely to be making everyday purchase decisions.
“This is valuable for an advertiser such as Juustoportti. Their customers will see the ads during the day and recall them when they head to the gym or go grocery shopping after work.”
While TV ads often focus on storytelling and leave the point until the very end, a short outstream video ad needs to convey the message and the identity of the advertiser from the get-go.
“In fact, a news media video is often a condensed version of a TV ad. Modifying an existing piece to fit the digital media environment is something we help our clients with,” Wikman says.
Even when done with a tactical goal in mind, video advertising benefits from a long-term plan. A recognisable creative concept keeps your story top of mind and lends itself to various timely renditions.
