For an international marketer, Finland has some important and maybe surprising characteristics. Learn these differences to succeed with your campaigns.

95% of Finns spend time with Sanoma's media every week. We have leading media solutions for all channels from digital, TV, and video to audio, newspapers, and magazines.

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a series of short informative videos on various advertising topics.

Latest News & Articles

juustoportti

Juustoportti’s bold and colourful video advertising stopped thumbs in Sanoma’s news media

June 13, 2025
Dairy company Juustoportti’s eye-catching campaign boosted the launch of their new protein products. Outstream video advertising in popular news media is a perfect match for a TV campaign and a productive next step after focusing on social media.

Kia sparks conversations with their bold and satirical front-page ads

May 27, 2025
Kia’s front-page advertisements have resulted in plenty of earned media and boosted their brand as a forerunner in electric cars. Helsingin Sanomat, a trusted icon of Finnish media, lends both visibility and reliability to advertising on its pages.
olavi kajantie

Summer events and festivals are an opportunity for authentic encounters with Finnish consumers

May 27, 2025
The Finnish winter is long and harsh, but when summer arrives, the entire nation comes alive. Summer events and festivals provide the perfect setting for brands to catch Finns at their most joyful and create lasting memories and impressions.

Effective e-commerce marketing with data

May 20, 2025
Taking advantage of Sanoma’s data partnerships while utilising your customer data will accelerate e-commerce customer loyalty and sales growth. E-commerce Marketing Strategist Mia Lähdesalmi and Data’s Business Manager Veli-Matti Nurmela explain how you should use your data.

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We are the international sales unit of Sanoma, the leading media company in Finland. If you are planning to enter to the market or you already advertise in Finland or, we are happy to help you in finding media solutions that drive your growth plan to business results. Don’t hesitate to contact us!

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